Millésime Baby loves....
What social media channels are you on?
I'm on Instagram (@lexandliv), Pinterest (lexandlivmoccs) and Facebook (lexandliv). Pretty sure I have a Twitter account, though damned if I can remember the password! Most of my energy goes towards Instagram, which I suspect is the case with many young brands these days. Admittedly, I can’t stand it, but it’s a necessary component of marketing these days.
What makes you uncomfortable in the world of social media?
I think sometimes it’s easy to forget that anything we put out into the world is there forever, and you just don’t know who’s looking at it. I try to be mindful of that and not post too many photos of my children. It’s hard because I want to be open and share behind the scenes of Lex&Liv. And yet it’s my duty to protect their privacy.
What has been your most satisfying moment in business?
Oh goodness, probably when I received an email from Vogue, letting me know they’d featured my moccasins in an article. I think it was called “Baby gifts fit for a supermodel,’ inspired by the birth of Tyra Banks’ baby (sadly, nobody took the hint to buy them for Tyra). It was a real “pinch me” moment because, I mean, it’s Vogue! And I hadn’t contacted anyone about getting featured, so it was a real shock.
Who has been your greatest inspiration?
I'm really inspired by handcrafted luxury women’s fashion. Chanel, Marni, Celine, Self Portrait, Alberta Ferretti. Fine detailing without being overly ostentatious. I think we all like to think we pick our baby fashion for baby but it’s really an extension of our own style and taste. Baby only cares about comfort. I knew I wanted to make comfortable baby shoes that were also SAFE but at some point it occurred to me I could create a distinctly sophisticated little shoe that could reflect mom or dad’s style too.
Excluding yours, what company or business do you admire the most?
People might roll their eyes at this one, but Martha Stewart! Martha don’t take no $hit! It’s so difficult for me to put my business ahead of other peripheral distractions. I have a hard time asking for what I want, or saying “no,” or “it’s just not a good fit.” Martha doesn’t pussyfoot around people’s feelings! She takes a lot of criticism for that but I feel it’s an important ingredient for her enduring success.
What makes Katerina happy?
Being productive, especially on those days I manage to cook a proper dinner too. Having a glimmer of an idea that translates perfectly from paper to reality. Trashy reality TV (what can I say…) Cappuccinos. Cyprus (specifically on my grandmother’s veranda). Weddings. Family movie night. Chocolate mousse.
If you could talk to one person from history, who would it be & why?
I’ve thought about this question quite a bit and I don’t know why it gives me so much trouble. Perhaps because I can’t narrow it down to just one. Susan B Anthony, abolitionist and arguably the founder of the American feminist movement, lived only a couple of miles from where I live now. I’d love to take tea with the woman who helped turn the patriarchy on its head, especially now that it’s become such a hotly debated subject again. Tea with Susan AND Martha, even better.
A long time fan of this makers creations. You will find exquisite pieces that are so intricate in design with fine detailing, it is hard not to fall in love with every single piece. You may love or hate me for introducing you to this maker and her incredible designs!!
cute vintage, inspired styles. I absolutely loved those pieces and still do but I was moving
in an even more luxe and one of a kind direction.
always remember wearing or your child wearing on their special day. They always need a
little bit of sparkle or a touch of lace for the real couture treatment.
dreamt of having a daughter and when I dressed her in that tiny tutu that I had made her,
well, I was a little bit sentimental. It will be one piece I will always remember.
pieces for you to treasure. I would also like to be making professional ballet tutus for dancers, so watch this space if you have little ballerinas.
Describe your typical day.
some breakfast. I crawl out of bed, feed and wrangle the children to get dressed and try to get some washing/tidying/sorting done. I basically spend most of the day trying to tire out my 3 year old son and pray both him and the baby nap at the same time, so I can finally get some tutu magic happening. By the time night time rolls around and the dinner/ bedtime battles are over and it's finally time to relax, I pretty much feel like going straight to bed. Then I feed the baby to sleep. Continue this a few times throughout the night. Repeat.
that they really have taken a niche market and ran with it. They really have such a cult
following, not to mention the most comfortable clothing. I pretty much wear fromZION on a
daily basis. Knowing that when I buy from them I am supporting a small
business and family just like mine.
happiest. Apart from them and my husband, creating and seeing my ideas come to life and then hearing how happy people are with their pieces is quite humbling.
the fact that I am a total fan girl.